CIAM publishes study on luxury in the automobile industry

The preferences of car buyers are changing. Especially in urban areas, the relevance of car ownership decreases, fostering the emergence of new mobility solutions. These developments raise several questions related to the importance of the car as status symbol and luxury good. The CIAM conducted an anonymized survey interviewing 210 prospective car users.

The results of the study “Luxus in der Automobilindustrie” are available upon request.