Center for International Automobile Management

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CIAM is the expert at RWTH Aachen University for analyzing and developing business models and strategies for the new mobility world.

Electrification, digitalization and changing customer expectations shape a new mobility world. Automotive companies re-define their strategies and business models. While electrification changes value creation structures, digitalization empowers companies to offer personalized service-bundles and – step by step – to servitize their core value offerings.